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urban advertising management

 
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saftysign



Dołączył: 06 Mar 2019
Posty: 13

PostWysłany: Czw Paź 10, 2019 3:37 pm    Temat postu: urban advertising management Odpowiedz z cytatem

Urban advertising has become an indispensable thing with the growth and development of big cities and the urgent need for information as well as for revenue generation.

Nowadays, advertising is viewed differently in the facades of cities, buildings, shops, and although some people may overlook the social, cultural, and economic components that exist in developed cities, and Considered merely as income-generating and economical, some advertisements, such as Chelnium, prominent billboards, and billboards can still serve as a work of art.

Tips for installing billboards:
Choose the most suitable places to install ads:
The most important factor is the proper angle of view for mounting boards or banners or billboards.

Advertisements should be placed in places where the traffic of pedestrians and pedestrian traffic is greater.

Billboards should be installed in places far from trees and tall buildings, because in the case of trees and tall buildings, we will have to install advertising tools at a greater distance from the ground and at a higher altitude, in which case a We've created an ad in a blind spot that is useless.

Highways are great places to install billboards and billboards because there is no space for car occupants to see a billboard or billboard easily and every person even has a look at that installed ad. And the product or commodity being introduced to him that the larger the advertising medium and the greater the visibility of all sections of the highway.

Manufacturing of moving and luminous boards:
The shape and appearance of the board plays a huge role in attracting people's attention, and the more it is used in color, the boldness of the letters, the three-dimensional shapes and the color lights, they will certainly be more effective in displaying the purpose for which they are made.

New Variety of Advertising and Idea:
Advertising is no longer the same as writing a book, but it is making a big difference in advertising and is being constructed and constructed with different names and ways. Now, if one were to be creative and integrate these methods, And to make the same tool available in a different form big or small or to introduce a new idea that is not publicized anywhere in the country. His advertising will be a special and ideal advertisement that will attract everyone's attention. .

Use inappropriate location for ads:
Sometimes you may pass through a place where billboards of different shapes, designs, and colors are installed at the same time, in a situation where people are confused and unable to separate those ads and focus on They mess up and ignore them. So always choose the right place for your ads.

Correcting the disadvantages of urban advertising:
Size Note:
The irregularity of the boards in different sizes causes the role of the other boards to be distorted, so pay attention to a comprehensive design that suits the environment rather than the size of the boards in a place that contains conglomerate banners.

Significance to Readability of Billboards:
The more readable the boards are, the faster and better the message is transmitted to the receiver.

Suitable lighting:
Proper lighting plays an important role in the look and beauty of the painting, and the existence of a variety of colors and how they blend together into a single painting provides a logical connection to the audience.

Pay attention to the quality of the materials used in making the billboards:

Good quality paneling such as non-penetration of water into the panel, the material of the sheet and its underlay, the type of letters made and embedded on the panel, the resistance of the panel to the cold and heat and sunlight and the non-change of its position, the resistant stand To install boards and breakage, these are all things that must be observed so that boards installed around the city do not create an inappropriate landscape.

Inadequate advertising density and distribution:
If advertising congestion is not in line with international standards and the boards are not attractive enough in terms of structure or design quality, as well as inappropriately dense in space, over time, they will cause audiences to become disillusioned and lose their marketing effectiveness. Gave.



Advertising Companies Ranking:
The first step in implementing a comprehensive urban publicity plan is the ranking of advertising companies, which will rank and organize the activities of advertising companies according to this plan. Organizing advertising for shops and businesses can help cities to have their true impact, and the more regular and organized advertising will be, the more effective it will be in enhancing citizens' mental health and marketing.

Conclusion :
In a general summary, it can be said that there is no approved approach in the construction and construction of billboards and with the expansion of the scope of advertising and the need to be more sophisticated and sophisticated methods of urban billboard construction with the introduction of new techniques. Environmental advertising, the need for specialists, engineers and consultants to promote educational attainment is increasingly felt.
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